Jay’s Journey: From Engineer to Digital Marketing Specialist

Jay Ong on Trip

Born and raised in the culinary paradise of Penang, Malaysia, I was initially trained as an engineer. However, my true passion lies in the dynamic world of digital marketing.

After seven years in engineering, I found myself at a crossroads. The pivotal moment came in April 2017 when I received an Australia Permanent Visa. This opportunity became the catalyst for my career change, allowing me to pursue my long-standing interest in the digital realm.

Discovering SEO

My journey into digital marketing began with a focus on Search Engine Optimisation (SEO). I invested significant time and resources into learning, joining multiple SEO courses and honing my skills. Despite initial challenges, my perseverance paid off as I began to see tangible results in organic traffic growth for my personal website projects.

Professional Growth

In 2018, I made the bold decision to transition into a professional digital marketing role. Despite skepticism from others about my chances of landing a job offshore, I secured a position in an agency on my second attempt. This experience has been invaluable in accelerating my career growth and expanding my skill set.

Current Status

Fast forward to 2024, I’m thriving in the digital marketing field, building and owning an agency myself, and continuing to help Aussie businesses succeed online. This career shift has allowed me to turn my passion into a profession, excelling in an area that truly excites me.

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